New Raspberry Lemonade Launch

30 Apr, 2023
New Raspberry Lemonade Launch
Botanicals Botanicals

Brand New Raspberry Lemonade coming soon.

We are launching our brand new Raspberry Lemonade this May– a new addition to our existing repertoire of classic Lemonades alongside Victorian Lemonade and our iconic Rose Lemonade.

Following extensive consumer research1, we will be introducing Raspberry Lemonade to our customers with the aim of further growing our market share in the Lemonade category and distribution against key competitors. 

Like the famous Lemonades currently in our portfolio, The Raspberry Lemonade will be created using our famous Botanical Brewing process that gives the drink its distinctive and complex depth of flavour. To help increase customer consideration and appeal to customers on-shelf, the Raspberry Lemonade will also feature a vibrant and enticing colour, bringing to life the bold yet delicately light essence of the new product.

We already hold a significant share of the branded Premium Lemonade market2, with Rose Lemonade currently being our biggest flavoured lemonade SKU worth £2m in the UK3. The iconic drink is also the fastest-selling flavoured lemonade in on-trade venues.

Jayne Andrews, our Marketing Director, comments: “This is an exciting time for Fentimans and we see this as a real opportunity for further brand growth within the Lemonade category both in the on-trade and off-trade. We know our famous Lemonades are firm favourites with shoppers who seek them out. And our consumer research identified a clear interest in our new Raspberry Lemonade. We are pleased to be rolling this out ready for the summer months.”

Raspberry Lemonade will be available to customers in 750ml and 275ml formats to enhance in-home drinking moments as well as experience-led occasions at premium food and drink venues.

1Attest research conducted by Fentimans of 385 customers – December 2022.

2CGA OPMS On Premise Premium Lemonade value sales 12 wks ending 31.12.2022.

3CGA OPMS On Premise Premium Lemonade top 40 SKUs value sales 12 wks ending 31.12.2022.

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